Our Reading List

I once read a tweet that just kind of stuck. It was from Carolyn Kopprasch, Customer Happiness at Buffer, and it read:

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Ditto about this tweet, from Joel Gascoigne, Co-founder and CEO at Buffer: 

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(Needless to say, Buffer seems pretty cool…)

After reading these tweets at right around the same time, I’ve often thought about whether maintaining a traditional ‘work/life balance’ is really a beneficial way to exist at all. Maybe it’s best to share the knowledge we attain at (almost…) any time of day (whether that be via books, conversations, movies, etc.) with our coworkers and friends. 

With that in mind, we’ve created a list of what we’re reading, and bits of the books we’ve so far found most interesting. What should we read next?  

Elon Musk 
By Ashlee Vance 
elon musk 2
“He points out that one of the really tough things is figuring out what questions to ask,” Musk said. “Once you figure out the question, then the answer is relatively easy. I came to the conclusion that really we should aspire to increase the scope and scale of human consciousness in order to better understand what questions to ask.” The teenage Musk then arrived at his ultralogical mission statement. “The only thing that makes sense to do is strive for greater collective enlightenment,” he said.”

The Alliance
By Reid Hoffman
the alliance
“As much as companies might yearn for a stable environment and employees might yearn for lifetime employment, the world has irrevocably changed. But we also can’t keep going the way we’ve been going. Trust in the business world (as measured by the proportion of employees who say they have a “high level of trust in management and the organization” they work for) is near an all-time low. A business without loyalty is a business without long-term thinking. A business without long-term thinking is a business that’s unable to invest in the future. And a business that isn’t investing in tomorrow’s opportunities and technologies—well, that’s a company already in the process of dying.”   

The Age of Cryptocurrency: How Bitcoin and Digital Money are Challenging the Global Economic Order 
By Paul Vigna and Michael J. Casey 
“…the entire human populace is now taking charge of the means of production and changing the rules of the game. “They’re making their own freaking currencies, for God’s sake…” 

Creativity, Inc.
By Ed Catmull
creativity Inc
“Don’t wait for things to be perfect before you share them with others. Show early and show often. It’ll be pretty when we get there, but it won’t be pretty along the way.” 

The Hard Thing About Hard Things
By Ben Horowitz 
the hard thing about hard things
Anthony remained calm, looking him in the eye, and said, “Frank, I will do exactly as you say. I’ve heard you loud and clear. This is a terrible moment for you and for us. Allow me to use your phone, and I will call Ben Horowitz and give him your instructions. But before I do, can I ask you one thing? If my company made the commitment to fix these issues, how much time would you give us to do that?” He responded, “Sixty days.” Anthony told him the clock had just started ticking and left his office immediately. It was good news: We had exactly sixty days to fix all the problems and make the deployment work. If we did not, we were done. We had sixty days to live.”  

Losing the Signal: The Untold Story Behind the Extraordinary Rise Rise and Spectacular Fall of Blackberry 
By Jacquie McNish and Sean Silcoff
losing the signal
“In the technology sector failure is often a precondition to future successes, while prosperity can be the beginning of the end. If the rise and fall of BlackBerry teaches us anything it is that the race for innovation has no finish line, and that winners and losers can change places in an instant.” 

Have you read a great book recently? Let us know! 

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Emma Williams
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