Day 5: Show & Tell

Today is Show & Tell.

It’s the initial opportunity for each of our teams to showcase their product. The purpose of the exercise is to explore what’s critical to each business, to discuss the elements that make each idea big and to choose the right metrics to generate excitement.

We keep the companies within our cohort under wraps until Demo Day. For that reason, the following tips on how to create and execute the perfect pitch are being relayed to you at a high level. We hope you enjoy…

Frame your pitch around the question: if your company died tomorrow, who would care and why?
Describe why you’ll succeed now (time sensitivity is key).
Relate your one real insight – even though everything else is ancillary.
Describe what’s going to happen to the world as a result of your business.
Reference at a high level the way in which your company is taking advantage of a shift in the world.
Articulate why it is that you believe (aside from a gut feeling) that people need your product.  
Has your product turned something dumb into something smart? Explain how.
Be prepared to say, with confidence, that what you’re providing is necessary for reasons X, Y and Z.
Focus on your piece of the market, be specific about your place in that piece, then clearly describe how you’ve gotten there.
Meet your audience in the middle: not dumbed down, not at too high of a level.
Frame your product from two points of view: your consumers and your industry’s.
Don’t oversell; don’t overhype.
Don’t make your audience have to leap.
Never omit a mention of your competition.
Exclude anything un-impactful.

We can’t wait for what’s to come! Continue following the journey here:  

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Emma Williams
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