Mentors

Lionel Pardin | VP Digital Innovation and Strategy, Cossette

Claim to fame

The ability to react in the “now”—strategizing, refining, measuring, and evolving—is key to keeping consumers engaged in a live brand.

Words to live by

What turns me on about the digital age, what excited me personally, is that we have closed the gap between dreaming and doing.

More information about Lionel Pardin

Having joined Cossette since 2006, Lionel currently holds the position of VP Innovation & Digital Strategy. He is responsible for ensuring that Cossette remains at the forefront of its digital needs & the latest industry trends. To do so, Lionel oversees key acquisitions, be they up-and-coming digital experts or innovative companies, & manages their integration into Cossette’s digital teams across Canada.

Lionel manages COSSETTE Lab, COSSETTE Start-ups Lab and Vision7 innovation team and share his discoveries there : twitter.com/lionelpardin

He also oversees digital teams and work for COSSETTE Montreal’s clients including e-commerce, digital platform development, social APPS, web campaigns, mobile commerce & marketing, social CRM, etc.

His ongoing quest for digital knowledge, combined with his passion for sharing his digital expertise with others, internally and externally, speaks to his leadership and unwavering commitment to his craft.

Since 2001, Lionel teaches several masters level courses at HEC including Digital Economy and E-Business & Strategy, and works closely with several research centres.

During his free time, he proudly takes care of www.jepassepartout.org and hope less and less children will abandon school.