Mentors

More information about Jean-Francois Bouchard

Jean-François Bouchard originally trained as a lawyer before co-founding Sid Lee in 1993. In 10 short years, Sid Lee — an agency known for its outstanding creativity — has carved out a prominent position in Canada by adopting a multidisciplinary approach that breaks down barriers between disciplines. Jean-François oversees the work of more than 450 professionals from various backgrounds — editors, industrial designers, business strategists, art directors, architects, producers, event planners, programmers and many more. By introducing new disciplines, such as interactive and experiential marketing, Sid Lee was (and continues to be) a non-traditional agency long before that concept became popular. Sid Lee is proud to count among its biggest clients adidas, DELL, Cirque du Soleil and Red Bull. Jean-François believes creativity is the catalyst to developing strong, successful companies and brands. also a photographer, and his work has featured in galleries throughout the world.