As the summer 2013 cohort got underway yesterday, the companies jumped right to work presenting their pitch to fellow participants, and of course, the FounderFuel team.
What is it that they say about being tougher on the ones you love? Well, as John Stokes and JS Cournoyer assured the companies, their criticism comes from the heart!
With these words began the first Show and Tell of the season. The participating companies went up to pitch in alphabetical order. Some of these companies are in very early stages, others have a million users; but they all got a hard, cold reality check and plenty of food for thought on how to improve their pitch.
As teams embark on the adventure of FounderFuel, they will receive advice and opinions from many different people. It is up to the teams to exercise good judgment and be selective on which advice to follow, as John succinctly put it: “Don’t always do what we say”.
Over the course of the afternoon, John, JS and Ian provided on-point feedback and nuggets of wisdom. Here are a few choice investor quotes, from the heart:
“This is not exactly aspirational, exciting stuff”
“You just lowered the bar on what traction means”
“It [the message] is under a thick blanket of anecdote”
“I felt like you were preaching rather than selling”
“Too much whoosh not enough whack” [translation: too much wind not enough thunder]
“How much would that presentation cost you if you had to pay per word?”
“What is your end game?” / “I don’t know what you do”
Here are a few shots from the day: