Journée démo conjointe: FounderFuel et InnoCité

October 14, 2015 at 3:29 pm

On monte le volume à 11 pour notre journée démo du 2 décembre cette année! Deux accélérateurs, deux cohortes: FounderFuel et InnoCitéMTL. Sur scène, quelques-unes des meilleurs de la scène des startups de Montréal avec encore plus de capacité d’accueil en salle, le plus gros évènement du genre au Canada.

Si vous avez déjà participé à une de nos éditions par le passé, vous avez sûrement constaté que nous étions de plus en plus serrés au Rialto. Nous allons donc migrer vers le théâtre Olympia, ce qui va nous permettre de recevoir jusqu’à 1400 membres de la communauté à l’évènement.


Nous avons 7 compagnies à vous présenter pour FounderFuel, de la réalité virtuelle à l’éducation, en passant les APIs en l’intelligence artificielle. Cette journée sera aussi la dernière production de notre extraordinaire directrice de programme, Emma Williams. Vous pouvez en lire un peu plus sur son départ ici, et postuler pour prendre sa relève (tout un défi)!

Joignez-vous à l’équipe de FounderFuel et d’InnoCitéMTL, aux startups, aux investisseurs de la Silicon Valley, de New York, Boston, Toronto et Montréal, ainsi qu’à plusieurs élus municipaux et bien entendu, toute la communauté startup du Québec (et plus). Venez rencontrer les équipes et célébrer leur progression et leurs succès avec nous! C’est un évènement à ne pas manquer. Les billets sont maintenant disponibles, voir les informations ci-bas. Il y a trois types de billets, soit pour la partie InnoCitéMTL, pour FounderFuel ou pour les deux parties, assurez-vous de choisir la bonne option.

Horaire détaillé
13:30 – Ouverture des portes pour InnoCitéMTL
14:00 – Présentations Innocité, cohorte automne 2015
15:00 – Ouverture des portes pour FounderFuel
15:45 – FounderFuel Demo Day, cohorte automne 2015
17:30 – Coktail, 5 à 7
20:00 – Fermeture de la salle
22:00 – Party officiel (lieu à confirmer sous peu)

Si l’interface de sélection de billets ne fonctionne pas pour vous, lien direct est

Si vous nous visitez de l’extérieur de Montréal, nous allons offrir encore cette année plusieurs options avec notre partenaire Partage le Bus, détails très bientôt.

Que la flamme soit avec vous!
– L’équipe de FounderFuel.

Get ready for the biggest Demo Day yet!

October 14, 2015 at 10:44 am

This time around, Demo Day is bigger and better than ever before! On December 2nd, you’ll get not one but two Demo Days. FounderFuel and InnoCitéMTL are joining forces to showcase the best of the best in front of the biggest crowd we’ve ever gathered.

If you’ve attended our Demo Day’s in the past, you’ve probably felt them becoming increasingly cramped. So we’re moving on from the hallowed halls of the historic Rialto, to Olympia Theatre, which can accommodate 1400 community members.


This cohort, we have seven startups working in a wide range of fields, from VR to education. This demo day also happens to be the last for our superwoman program manager Emma Williams. You can read more about her leaving (and the position opening!) here

Join the FounderFuel and InnoCitéMTL Founders as well as investors from Silicon Valley, New York, Montreal & Toronto, various Canadian city officials and the startup community. Come out, meet the teams and celebrate their success with us! This is an event not to be missed. Tickets have officially opened – you can grab yours below. Keep in mind that there are 3 different tickets types  (InnoCitéMTL Demo Day, FounderFuel Demo Day, InnoCitéMTL + FounderFuel Demo Day) so make sure you select the one that fits you best. 

Here is the detailed schedule:
1:30PM – Doors Open for InnoCitéMTL Demo Day | Grab A Seat
2PM – Innocité Demo Day | Fall 2015 Pitches
3PM – Doors Open for FounderFuel Demo Day | Grab A Seat
3:45PM – FounderFuel Demo Day | Fall 2015 Pitches
5:30PM – “5 à 7” Drinks
10PM – Official After-Party TBD

Widget not working? You can grab your tickets here.

Coming from out of town? Stay tuned – Founders On A Bus is back and more will be announced soon! Stay tuned for more exciting news leading up to the big day.

The FounderFuel Crew 

Mentor 101

August 28, 2015 at 10:26 am

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As we rev up for our new cohort, we’re focusing on rebooting our highly valued mentor network. Last night we hosted our first ever Mentor 101, where we discussed the details of the program and how to be an invaluable resource to the teams. Next up, we’ll be posting our fresh Mentor Manifesto, which outlines all expectations and perks. Stay tuned. :) 

As always, if you’d like to be a mentor for future cohorts, reach out to us at

Don’t forget to check out our Instagram, Facebook and Twitter pages to stay up to date on what’s going on here at FF.

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See you soon!
– The FounderFuel Crew 

Vanhawks: From door to door lawn care sales to the the highest funded Kickstarter campaign in Canada

April 14, 2015 at 2:34 pm

One of the Principals at Real Ventures, Sam Haffar, just launched a blog / podcast about successful people who have past stories of failure that made them what they are today.

Check out his first podcast featuring Ali Zahid, Co-Founder & COO at Vanhawks

Full post here.

Day 24 – Do you know how to acquire users??

March 12, 2015 at 11:42 am

 “A startup is a company designed to grow fast…the only essential thing is growth. Everything else we associate with startups follows from growth” – Paul Graham

This week we had Ian Jeffrey, VP Product Marketing at PasswordBox come in to talk to the teams about User Acquisition. The talk started off with a big laugh as Ian asked, “how does one acquire users? I honestly have no idea…”. He then clarified by saying that it’s different for every business out there, there’s no set formula. It’s all about A/B testing to find out what works for you. 

However, there are 6 KPIs that you can measure to see if the techniques you are using are working. 

1-  Retention: How long does the user tay?
2- Engagement: How active is the user?
3- Activation: This is different for every business, you need to find which metric is yours. What is it that a user needs to do to be considered an active user?
4- Acquisition: How many users can you get?
5- Revenues: How many users are paying?
6- Referrals: How many of my users are bringing in new users?

One key lesson that Ian shared was not to pay for advertising until you’ve figured out your KPIs, otherwise it’s just money down the drain. Once you know how to keep your users, then you can start buying ads. However, just because you don’t have the money to spend or you aren’t ready to buy ads, there are still PLENTY of ways to scale. You just need to find some kind of trick or exploit that is free. Look at some of these, now famous, examples. 

1- Airbnb used Craigslist 
2- Zynga used Facebook
3- PayPal used Ebay
4- Slideshare used LinkedIn

But before we go any further, let’s get back to the basics. What exactly is product marketing? According to Ian, it means “getting the largest amount of people to experience the core value of your product as quickly as possible”.  And this doesn’t mean saying that you’re going “to go viral”. Viral marketing is not a strategy, it’s a result of doing a great job.

At the end of the day, the best way to market your product is to have an amazing product. If you solve a real need, and do it well, then you’ll drive value and users will flock to you. Take Dropbox as an example. It adds storage space to your computer, by doing so it solves a real need and drives value to the user. They have a clear USP (Unique Selling Proposition), if you have that, then you have everything you need to grow. Great marketing should be indistinguishable from magic. 

Check-out some of the articles Ian suggested be read as a follow-up to his talk.

1- From 0 to $1B – Slack’s Founder Shares Their Epic Launch Strategy 

2- Real Engines Of Growth Have Nothing To Do With Growth Hacking

3-  Stealing Traction: How Youtube, Paypal, StumbleUpon and AirBnB Grew Through Piggybacking

4- The One Metric That Matters

5- The Scalable Startup Test: Bumps vs. Engines

6-  Growth Hacker is the new VP Marketing

Day 13: Mentor Day!

February 25, 2015 at 4:59 pm

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Mentor Day

This year Mentor Day was held at home, in Notman House, for the first time ever. It was a successful event with over 80 mentors present. Following the teams pitches, Mentors broke up into tables based on expertise: technology, marketing, business development, customer acquisition, fundraising, operations/strategy and product management. Teams then rotated through the room, having a focused discussion of their business at each table. 

For some teams, today was their first shot at a public pitch.  Thank you to our amazing mentors for their presence and guidance. If you’d like to get involved in the FounderFuel Mentor Program please contact us here: 

Now, after a long and exciting day, it’s time for drinks! Stay tuned for pictures from the 5 à 7 in the next few days! 

7 Startups for our 7th Cohort

February 6, 2015 at 4:10 pm

“Success is focusing the full power of all you are on what you have a burning desire to achieve.” 
– William Peterson

FounderFuel is gearing up to welcome its Spring 2015 cohort on Monday, February 9th. 7 companies will comprise our 7th batch of startups. This time around, we’re trying something new.

After a deep-dive re-evaluating the past 6 cohorts, we’ve altered the structure of the program in order to capitalize on our strengths and improve upon our weaknesses. We want to more accurately reflect our purpose: to offer an in-depth and mentor-driven acceleration of your startup.

This is why this cohort will see a refocusing of the program, oriented even more towards the specific needs of the entrepreneur, and towards providing them with what will satisfy those needs. We want to have a higher impact upon the outcome and success of each startup embarking on this journey with us.

Stay tuned for more changes to come.

To remain up-to-date on the progress of FounderFuel and the 7 companies within its 7th cohort, follow us here:

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Day 9: Mentor Day

September 12, 2014 at 2:00 pm

Yesterday was Mentor Day. Our full-day event where we bring in Mentors from across North America to give our teams feedback on their companies and progress. It’s a crucial day that exposes our teams to our vast Mentor network and helps them form relationships with people who will play a key role in the growth of their company. 

It was a very successful day and our companies took away several key learnings that they can apply as they grow.

Check out some of the pictures from the 5 à 7 at the end of the day. 

Day 57: Sneak Peek of the Teams

April 24, 2014 at 4:35 pm

Just kidding! 

We’re still 21 days away from publicly announcing the companies from the Spring 2014 cohort but we did offer a sneak peek of the teams to a select group of Investors yesterday evening. We invited about 40 Investors to come mingle with the CEOs and get to know the awesome companies that are about to pitch at Demo Day. 

VIP Event

Over a few hours, a few drinks and some great canapés the CEOs mingled with the Investors, pitched their visions and got some really constructive feedback on how to take their companies to the next level. 

We hope to see you at Demo Day on May 13th and finally get to show-off these amazing companies to the world!


Day 54: Show & Tell III

April 17, 2014 at 3:32 pm

One of the most stressful things we can say to the companies is “there are X number of days until Demo Day”. Today that number was 26. To highlight just how quickly Demo Day is approaching, we hosted Show & Tell III today. We invited a handful of Mentors to come in and watch the companies give their updates and most recent investor pitches. 


The results were mixed. Some companies still have a LONG way to go before Demo Day and some are roaring along and really impressing everyone.

As usual there were some great one liners. Here are some of the best:

“At the first Show & Tell all I wanted to know was how can I give you all my money. Today, I’m beyond relieved that I didn’t invest in you.”

“I’m really proud of you, this pitch is 1000% better than it was 1 month ago.”

“I think you thought you would be in a much different position today. As far as I can tell, you just keep getting worse and less impressive.”

“Why do you have a slide that depicts you staring lovingly at a 12 year old? That’s just weird.”

“I don’t think you succeeded in explaining where your company is going. In any way, shape or form. Do you even realize where you’re going??”

“I don’t think what you’re building is useful for 90% of the population. It’s cool, but it’s not useful.”


Think your team has what it takes?