FounderFuel + Guru

August 31, 2015 at 11:48 am

There’s a dark side to entrepreneurship that’s often overlooked: a lack of emphasis placed on health.

We want to address this issue head on, so we’ll be working with a nutritionist during the Fall 2015 cohort (8 days away!) to ensure that our teams are taking care of their health as much as their startup. We’re also very excited to announce a new partnership with the team at Guru, who believe that energy should not come at the expense of health. Their energy drink is crafted with natural and organic ingredients. 


Four beneficial Guru ingredients and their health properties: 

Also known as purple coneflower, it is a popular herb present in western herbal medicine. Echinacea is an immune system stimulant often used during the first signs of a cold or flu. Thank you purple friend.

Ginseng is a popular herb that has been used throughout history as an energy and libido boost, however additional benefits of taking ginseng include memory improvement and weight loss.

Guarana is a creeping shrub native to the Amazon.
It contains twice as much caffeine as coffee and stimulates the heart and central nervous system. It’s also purported to increase mental alertness, long-term memory and stamina.

Green Tea Leaves
It’s known as a powerful anti-oxidant and has a beneficial effect against age-related degenerative diseases. We explained earlier on this blog how  natural occurring caffeine is extracted for a good 100 mg of energy.

See you soon! 
- The FounderFuel Crew 

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Get a Referral!

June 17, 2015 at 9:53 am

Ever heard the infamous ‘foot in the door’ story?

An eager man sent one shoe to the company of his dreams. With it was a note that read, “now that I have my foot in the door, how about an interview?” 

get a refferal 

We’ve said it before and we’ll say it again: one way to guarantee an interview (to ensure that your shoe – attached to your foot – gets through the door) is to get a referral! 

We leverage the greatness of our network during recruitment. At times, the strongest teams that we meet are introduced to us by alumni, mentors, and other community members. At other times, we meet future superstars by sifting through new applications. We look over every application – no matter who from. That way, we’re able to meet with entrepreneurs who haven’t made those connections yet (who may even be coming to us precisely to forge those relationships). 

Know someone that we do? Get in touch at
Have yet to get your foot in the door? Apply today.

Can’t wait to meet you! 


May 11, 2015 at 10:25 am



Thanks to everyone who came out to Demo Day last Thursday! We had a record number of people attend and will definitely need to move to a bigger venue for next time. Pictures and videos to come shortly :) .

It’s always so awesome to see an entire community come together to celebrate each other and our combined success and growth. Like Sylvain said on stage, Montreal & Canada are where it’s at and people are really starting to take notice!

Finally, a BIG thank you to our Sponsors, without them we couldn’t make Demo Day happen! 

Itching to be up on that stage during our Fall 2015 Cohort? Apply now!

Behind the Scenes at FounderFuel: Sam Haffar

April 29, 2015 at 11:47 am

Sam Haffar, Principal at Real Ventures

Sam joined Real Ventures in August 2014 after spending 8 years in Silicon Valley helping build some of the fastest growing companies in their category; Chegg, Kno and Eat Club. After starting his first company while in University, Sam helped scale companies from 5 to 300+ employees and helped grow revenue from $0 to $100 million. This was all in the span of a few years after university. 

Today, Sam is a Principal at Real Ventures where he helps lead seed deals, connect companies to exceptional talent and prepare companies for success beyond their seed round. His most recent investments include Vanhawks and Breezy HR.

At FounderFuel, Sam helps drive the recruitment and selection process of new companies into the program. He helps teams define their product strategy, build their go to market, refine their pitch, connect with customers, and plan their round of funding after the program. A current FounderFuel team working closely with Sam describes him as having genuine insight, a ton of experience and willing to roll up his sleeves to help get the job done (whatever it may be).

When it comes to funding the next big idea, Sam looks for ambitious teams that are maniacally focused and are hardcore geeks in their fields. He’s incredibly excited about AI, Robotics, VR/AR, the Internet of things and how automation will shape our future, but also is a sucker for obvious ideas that fulfill a huge present day demand that haven’t been so obvious to everyone else.

When asking Sam what’s the most rewarding part of FounderFuel to him, he described watching the transformation of the teams from the day that they walk through the door for their interview as raw entrepreneurs with a good idea but with far more potential, to the day that they are on stage at Demo Day pitching like world-class entrepreneurs with a massive idea and the confidence and know how to make it happen.

He explained that the success of a team hinges on the people involved, their passion and vision, and their ability to clearly communicate goals and objectives.

If you think that this describes your team and you would like to find success with Sam’s help, apply to the FounderFuel program here!   

Founders On A Bus

April 20, 2015 at 1:28 pm

Interested in coming to Demo Day on May 7th but you’re based in Waterloo, Toronto and Ottawa and it seems like a bit of a trek? We’ve got the perfect option for you! Hop on a bus with some of your fellow Founders. 

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On May 7th, FounderFuel is inviting Founders on an epic bus ride to party, pitch judges and network with fellow Founders. The final destination is our Demo Day in Montreal! You’ll get to watch the companies from the Spring 2015 Cohort pitch and then network the evening away at our massive cocktail party (close to 1000 VC’s, Entrepreneurs, Community Members and Press attend).

This isn’t your Grade 3 field trip to the zoo. During the ride there will be lightning pitches with judges, Founder talks and a whole lot of geeking out. The top lightning pitch gets a guaranteed interview with FounderFuel for their Fall 2015 Cohort.

Hurry, seats are limited so RSVP quickly.

Register here.


Vanhawks: From door to door lawn care sales to the the highest funded Kickstarter campaign in Canada

April 14, 2015 at 2:34 pm

One of the Principals at Real Ventures, Sam Haffar, just launched a blog / podcast about successful people who have past stories of failure that made them what they are today.

Check out his first podcast featuring Ali Zahid, Co-Founder & COO at Vanhawks

Full post here.

Behind the Scenes at FounderFuel: Gabriel Sundaram

April 13, 2015 at 1:29 pm

[We're going to introduce ourselves over the next few weeks. We want to show you the faces behind FounderFuel and Real Ventures. That way, you’ll be able to see how and why we can accelerate your company.]

Screen Shot 2015-04-13 at 1.18.41 PM

Gabriel Sundaram is Director of Platform at Real Ventures. His arrival coincided with FounderFuel’s launch, so he’s been involved in its development since the very beginning. 

After having worked for a FinTech startup in the US, Gabriel moved back to his hometown of Montreal and dove headfirst into impacting the direction of its startup community. He seeks to give back, leveraging MTL talent to help the city’s business community thrive. Consequently, he’s become cofounder of Startup Open House, a mentor for Startup Weekend, as well as co-organizer of both Startup Drinks and TechNoel. His work at Real, FF and in the community coincide; his projects at work directly align with his startup network, access to information and ability to bring the right people together.

His specialties lie primarily in product development and management, as well as in fundraising strategy. His background in startup metrics and product road mapping, as well as his experience working with companies preparing for series A or Seed rounds, brings value to his part in FF’s selection committee and to his mentorship to FF companies. While working with FF, he works at Real on forcing new deals, the investment committee, back office projects and more. 

In his opinion, one main factor distinguishes a good FF company from a great one: their willingness to hustle. “If you find a way to leverage the resources that the program has to offer, as well as take seriously the artificial time constraint, you’ll find success,” he explains.  

His two favorite parts of the program? The selection process and Demo Day. Although the former can be gruelling (with application numbers now reaching the 400’s), he enjoys meeting excited and often first time entrepreneurs. They help him keep his finger on the pulse in terms of what’s happening within tech, both within and outside of MTL. Demo Day, on the other hand, brings together some of Gabriel’s favorite things: seeing the hustle pay off, the presentation of soon-to-be successful startups and, of course, community.

Hopefully we’ll see you there. 

Universe widget not working? Get your tickets here.

We’d love to hear from you! Let us know who you’d like profiled next, if you have any questions, or if you’d like to get in touch with Gabriel. You can find us on Twitter @founderfuel


The State of Accelerators

April 3, 2015 at 4:31 pm

As program manager for FounderFuel during the last 2 years…I’ve been putting some thought into the state of Accelerators, what makes an Accelerator world-class and what the future might hold. Below are my attempts at summarizing these thoughts.

Definitions: Accelerators, Incubators

Let’s first review the difference between Accelerators and Incubators, to make sure we are on the same page.

There are various kinds of accelerators, some with a special market or industry focus. At a high level an Accelerator can be defined by 4 main traits:

  1. The program is short, usually lasting anywhere from 3 to 6 months,

  2. Companies coming in to the program have at a very minimum an MVP,

  3. Companies will receive a minimal investment, usually pre-seed and the Accelerator will take equity in return,

  4. The Accelerator will provide its companies with access to Mentorship.

  5. Programs typically end with a demo day, or an event presenting the cohort.

Incubators generally provide the company with a physical space in which they can work to develop their idea over a longer period of time with less direct or managed interaction with those running the space. Incubators usually do not provide funding, so when it comes time to getting their product into market and raising Venture Capital, a company is more likely to go the Accelerator route.

The State of Accelerators Today

I recently attended the Canadian Association of Business Incubation Summit where Pat Riley, CEO of the Global Accelerator Network gave a talk on the state of acceleration and trends to look forward to. Below are some statistics that they’ve collected from their network of Accelerators from the past 7 years. 

  1. On average, it takes companies 4.8 months to raise money after completing the accelerator,

  2. An average of 7 jobs are created per company after completing the accelerator,

  3. 52% of companies that have completed an accelerator raised capital and of those 62% raised over 500k,

  4. 79% are still in business today,

  5. Accelerators help on average 6.4 companies at a time,

  6. Accelerators receive on average 273 applicants per Cohort,

  7. The Mentor network of an Accelerator has, on average, 84 members,

  8. The average amount of equity taken by an Accelerator is 6.3%.

None of this comes as a surprise as it mostly fits within the parameters of an Accelerator that I defined above. However, what is really exciting to see is that 79% of the companies are still in business. This is exciting because one of the main mantras at FounderFuel is that we’ll either accelerate your success or your failure. So to see that 79% of companies that have gone through Accelerators are still in business leads me to believe that the model is working.

I was recently interviewed by a student and they asked me if the stat “9 in 10 startups fail” can be applied to companies that go through Accelerators. My answer to him was no, it didn’t apply. I justified this by telling him that companies that go through Accelerators are provided with every tool and resource that they need to be successful and if 9 out of every 10 of them failed, we just wouldn’t be doing our jobs. Accelerators would have no raison-d’être.

I was a little surprised by how low the number is for companies who have raised money after an Accelerator. The average stands at 52%. But then when compared to the amount of startups still in business, this stat isn’t as scary. It means that startups have found ways to monetize faster and grow without having to raise additional funding. Raising follow-on funding isn’t the only measure of success for a startup (but more on that later). 

Where does FounderFuel fall within the stats of the average Accelerator? 

  1. It takes a FounderFuel company on average 7.1 months to raise money after completing the program,

  2. FounderFuel companies have, on average, created 6 jobs per company after completing the program,

  3. 74% of our companies that have completed the program have raised capital and of those 40% have raised over 500K,

  4. 83% are still in business today and 11% of our companies have been acquired,

  5. We help an average of 8.5 companies at a time,

  6. We receive on average 389 applicants per Cohort,

  7. Our Mentor network is made up of 151 members,

  8. The amount of equity we take is 6% (or 9% for hardware startups, but they get 100K).

Something interesting that I’d like to point out is GAN has never analyzed the Accelerator space from the side of the entrepreneur, which is necessary to get a full and balanced view of the space. At FounderFuel, we make sure to do detailed and anonymous exit interviews with all our Founders in the weeks following their graduation. These help us regularly rethink and rework the program to ensure that we’re providing a top-level program that is always benefiting the entrepreneur. It helps us measure and evaluate ourselves based on more than just the numbers, which is a common mistake among Accelerators. Numbers can only tell you part of the story. I would highly suggest that every Accelerator out there makes this a standard practice.

The Future of Accelerators

Now, what does the future hold for Accelerators? It’s hard to tell, but one thing that is obvious is that the status quo won’t remain. We’re seeing Accelerators race to grow and rethink their standard practices (whether that means rethinking the classic program, focusing on specific verticals or expanding their reach) it will be interesting to see which ones will be successful in this evolution. During his talk at CABI, Pat (Global Accelerator Network), highlighted 3 points about where Accelerators should be heading.

  1. Accelerators should start hosting multiple demo days, not just in the city you are located in but host Demo Day roadshows,

  2. They should start focusing on one vertical,

  3. Accelerators will be adding locations, it’s no longer just about the 1 city model.

I don’t completely agree with these points for various reasons. Investors are already suffering from Demo Day fatigue. I bet if you planned it properly, you could probably hit up a Demo Day almost every day of the year. Does it really make sense to encourage Accelerators to take their Demo Days on the road, will it really make a difference in the long run?

A better plan would be to continue building your brand, bring in great startups and work very hard to ensure they grow and scale and become successful. Doing so will attract Investors and they will want to travel from other cities to come to your Demo Day. It’s not easy but it creates much more value in the long run, not to mention the right kind of value. The same would apply for adding additional locations to your Accelerator. Is it really worth it? If you build a world-class Accelerator then companies will come to you.

It seems very “in” to start an Accelerator and they’re popping up all over the place, do we really need to move towards over-saturation at an even faster pace by encouraging Accelerators to open in multiple cities? I’m all for top-tier Accelerators expanding, but we’re close to (or some might say have already passed) the tipping point where there are too many Accelerators and not enough solid ideas worth accelerating.

Instead of opening up multiple locations and saturating the market let’s focus on collaboration between Accelerators.

Join us July 15th in Montréal during the International Startup Festival for another edition of the Accelerator Rally. See last year’s edition to get a sense of the topics covered and attendees. Stay tuned, as we will soon announce more details and open the call for speakers and panels.


That’s all for now, stay tuned, I’ve been putting a piece together on red flags to look for when considering an Accelerator.

Work in the Accelerator space and want to share your thoughts? Reach out! We’d love to chat.


Vanhawks, Creators of the Bike of the Future

March 16, 2015 at 3:51 pm

[This is the second part in a series of profiles on Canadian co-founders making waves in the States. Here's part one.] 

Vanhawks is a rare beast: at just one year of age, it’s been accelerated by FounderFuel, is in the current Y Combinator batch, and has recently raised 1.6 million dollars.

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The startup’s evolution began with a carbon fibre hockey stick. Sohaib Zahid, co-founder and Chief Designer at Vanhawks, was in sports medicine when he designed the tech that mimics the human bone: virtually weightless yet difficult to break. It was after having developed the hockey stick that they asked themselves what could be done next. They decided to disrupt the biking industry, which they felt had been sitting in the past. From there they created the software layer to build the world’s first connected carbon fibre bicycle.

Their first bike, to be shipped this Spring, is called Valour. Valour is a connected bike for the urban commuter. It’s long list of features include app-connectedness, turn by turn navigation, blind spot navigation and ride tracking (recording metrics such as speed, distance, calories and time). Perhaps most noteworthy is the interconnected commuter network. In cases of theft, the Valour community is notified to look out for your bike. Furthermore, the more often you ride, the better informed others will be of road conditions in your area. It’s been speculated that the commuter information – rather than the hardware – will end up being the real product. While the team does see the powerful nature of this info, whether or not this is the real value of Vanhawks is, in their opinion, yet to be determined.

After building up a team of fifteen, setting up shop in downtown Toronto, and raising 8x their goal through a Kickstarter campaign (the most successful in Canada), the startup applied to Y-Combinator. Ali Zahid, co-founder and COO of Vanhawks, describes Y-Combinator and FounderFuel as representative of two entirely different niches. Ali credits a lot of Vanhawks’ success to FounderFuel, saying that they “would be nothing and nowhere without FF.” The team had moved from Ontario into the same apartment in Montreal to eat, sleep and breathe Vanhawks. FF, for Ali, was a family. While it teaches the fundamentals of entrepreneurship, YC has more of a hand’s off focus on constant growth. Further, YC’s vast network has been invaluable to Vanhawks. Ultimately, Ali describes Vanhawks in Montreal as feeling like a big fish in a small pond. In San Francisco, on the other hand, they’re just getting started in a huge body of water. 

When asked about the difference in living and working in San Francisco versus downtown Toronto, Ali describes two very distinct lifestyles. Tech employees in the valley work 16-18 hours per day; they exercise, eat every meal and do their laundry at work. On the other hand, Torontonians in tech find more of a work/life balance. Ali maintains that Toronto has a “secret sauce that these guys just don’t have.” While they wish to maintain very close ties in SF, they don’t plan on leaving TO any time soon.

One ingredient in the Vanhawks secret sauce is company culture. In looking to create something that outlives them, the team wants never to stray from their core values. As they evolve – bringing in more personalities and more ideas – they place importance on always remembering the consumer. The community of people seem to be what makes up Vanhawks, exemplified in the fact that two of the four co-founders are brothers. This is further exemplified in the friendship that runs throughout the four person co-founding team. The remaining two co-founders are Niv Yahel, CTO and Adil Aftab Iqbal, CMO. Niv is the brains behind the tech, working behind the scenes to both produce the best product possible and to create a successful (and growing) tech team. Adil has been running manufacturing since day one, spending most of his time abroad to ensure smooth operation from the first prototype to the shipping of the product. With this in mind, their greatest challenge to date has been finding the right people for their company. They’re constantly looking for passionate, dedicated and intelligent individuals who are flexible and willing to take risks. They only hire the best of the best – those who would follow both their product and their consumer to the end of the world.

Although the team is proud of the intensity of their growth, they want to move faster. With no regrets – because “the everyday mistakes are necessary in order to learn” – they’re looking towards the future. Up next is shipping out Valour, prepping for YC’s Demo Day, and getting back into the Toronto community by hosting events. When starting at YC, Paul Graham told the team that someone has to do what they’re doing – the question is whether that someone will be Vanhawks. They realize the power of what they’re building and “believe in it like crazy.” The Vanhawks team is hustling to create something massive and it’s safe to say that they’re well on their way.  

Stay tuned for next week’s profile on Spoil, a personalized gift concierge service. 

- Ella

Day 24 – Do you know how to acquire users??

March 12, 2015 at 11:42 am

 ”A startup is a company designed to grow fast…the only essential thing is growth. Everything else we associate with startups follows from growth” – Paul Graham

This week we had Ian Jeffrey, VP Product Marketing at PasswordBox come in to talk to the teams about User Acquisition. The talk started off with a big laugh as Ian asked, “how does one acquire users? I honestly have no idea…”. He then clarified by saying that it’s different for every business out there, there’s no set formula. It’s all about A/B testing to find out what works for you. 

However, there are 6 KPIs that you can measure to see if the techniques you are using are working. 

1-  Retention: How long does the user tay?
2- Engagement: How active is the user?
3- Activation: This is different for every business, you need to find which metric is yours. What is it that a user needs to do to be considered an active user?
4- Acquisition: How many users can you get?
5- Revenues: How many users are paying?
6- Referrals: How many of my users are bringing in new users?

One key lesson that Ian shared was not to pay for advertising until you’ve figured out your KPIs, otherwise it’s just money down the drain. Once you know how to keep your users, then you can start buying ads. However, just because you don’t have the money to spend or you aren’t ready to buy ads, there are still PLENTY of ways to scale. You just need to find some kind of trick or exploit that is free. Look at some of these, now famous, examples. 

1- Airbnb used Craigslist 
2- Zynga used Facebook
3- PayPal used Ebay
4- Slideshare used LinkedIn

But before we go any further, let’s get back to the basics. What exactly is product marketing? According to Ian, it means “getting the largest amount of people to experience the core value of your product as quickly as possible”.  And this doesn’t mean saying that you’re going “to go viral”. Viral marketing is not a strategy, it’s a result of doing a great job.

At the end of the day, the best way to market your product is to have an amazing product. If you solve a real need, and do it well, then you’ll drive value and users will flock to you. Take Dropbox as an example. It adds storage space to your computer, by doing so it solves a real need and drives value to the user. They have a clear USP (Unique Selling Proposition), if you have that, then you have everything you need to grow. Great marketing should be indistinguishable from magic. 

Check-out some of the articles Ian suggested be read as a follow-up to his talk.

1- From 0 to $1B – Slack’s Founder Shares Their Epic Launch Strategy 

2- Real Engines Of Growth Have Nothing To Do With Growth Hacking

3-  Stealing Traction: How Youtube, Paypal, StumbleUpon and AirBnB Grew Through Piggybacking

4- The One Metric That Matters

5- The Scalable Startup Test: Bumps vs. Engines

6-  Growth Hacker is the new VP Marketing

Think your team has what it takes?